Project Aim
This research assessed the perception among European product designers of the use of pre-painted metals in product development.
Note: For the purpose of this study, ‘perceptions’ was defined as the perceived functional, financial, environmental, ethical and aesthetic characteristics of pre-painted metals.
EDC’s Involvement
To achieve the above aim, this study had a number of key objectives, including:
- An examination of evidence concerning functional, financial, environmental, ethical and aesthetic characteristics of pre-painted metals
- An investigation of incentives and barriers to the specification and use of pre-coated metals by European product designers
- A stimulation of debate and dialogue amongst professional designers on the opportunities for pre-painted metal
- An evaluation and elaboration on possible opportunities for future communication and promotion strategies for pre-painted metal by ECCA
Key Project Outcomes
The key output from this research was a report submitted to an international industry association.
