Timeframe: 
March 2010 – May 2010
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Project Aim

This research assessed the perception among European product designers of the use of pre-painted metals in product development. Note: For the purpose of this study, ‘perceptions’ was defined as the perceived functional, financial, environmental, ethical and aesthetic characteristics of pre-painted metals.

EDC’s Involvement

To achieve the above aim, this study had a number of key objectives, including:
  • An examination of evidence concerning functional, financial, environmental, ethical and aesthetic characteristics of pre-painted metals
  • An investigation of incentives and barriers to the specification and use of pre-coated metals by European product designers
  • A stimulation of debate and dialogue amongst professional designers on the opportunities for pre-painted metal
  • An evaluation and elaboration on possible opportunities for future communication and promotion strategies for pre-painted metal by ECCA

Key Project Outcomes

The key output from this research was a report submitted to an international industry association.
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